Branding/Packaging Design

Rebrand and package design of Sleeman Beer. Sleeman features unique packaging where there is only a label on the neck of the bottle and the rest of the bottle is clear, allowing the consumer to see the beer inside the bottle. The packaging continues the tradition of the clear bottle while also giving the package a recognizable mark and design that works well in different colours for the different types of beer the company sells. The accompanying ad campaign is built around the story the company tells about Al Capone importing Sleeman, his favourite beer to the United States.

3 beer bottles with large S on the bottle
Detailed look at packaging of beer bottle
Ad featuring Al Capone for Sleeman Beer